An article by the Ainovate Company
How AI is writing success stories in marketing agencies beyond ChatGPT, DALL-E & Co
The world of creative agencies is currently experiencing an unprecedented revolution, driven by the transformative power of generative artificial intelligence (GenAI). In this article, we present our three-layered agency solution and provide an exclusive insight into the methodologies behind the scenes of groundbreaking creative agency success stories.
Unlike new applications of generative AI for text and media creation, our approach takes the creative industry to the next level from a completely different angle. We go beyond the boundaries of ChatGPT, DALL-E & Co and use AI as a tool to optimize internal business processes, revolutionizing the way marketing agencies work in a data-driven world.
Our agency solution is more than just a technological milestone. It is a creative pioneer for the future and at the same time a demonstration of the flexibility and simplicity of AI applications. Through targeted individualization, adapted to the specific requirements of each agency, we not only create an optimized way of working, but also increase employee satisfaction. The triad of increased closing, time and cost savings and improved work quality makes our solution an indispensable tool for every modern creative agency.
For us, “creativity in code” not only means the fusion of technology and creativity, but also the basis for the creation of a new era for marketing agencies.
Step 1: Precision marketing through customer data clustering
The basis of our innovation lies in a precise understanding of the target group. By clustering customer data, we can better group and understand both potential customers and existing customers. This makes advertising more specific and targeted in hot and cold calls, because good advertising is only really good if it does not miss its target group. The best part is that no agency employee needs to be trained for AI or coding for this and it works across all business areas.
Step 2: Increase the acquisition rate of new customers
Of course, our solution goes beyond advertising optimization by addressing the critical phases of customer retention in sales. By analyzing CRM data in conjunction with classification methods from machine learning, we identify patterns and work out individual key indicators that lead to successful deals. By adhering to the derived recommendations for action, we are able to increase the closing rate of new customers at creative agencies without having to implement automated AI. Does not sound too complicated at all, right? Just as an AI solution should be.
Step 3: Reducing the churn rate
With customer retention, we cover the last important point in the agency’s day-to-day work. By analyzing CRM data in depth and applying advanced pattern recognition technologies, we identify early signs of churn tendencies. With the potential of Explainable AI (XAI), we can not only predict potential churn before it is too late, but also explain the individual causes transparently and comprehensibly. In this way, the churn rate can also be optimized through individual recommendations for action without any full AI automation. Again, AI is applied to aid in understanding the business better and drawing conclusions for optimization. No coding, no pain for the employees.
These insights enable us to take targeted measures to retain customers. We address the right customers at the right time, offer customized solutions and ultimately create lasting loyalty. Our approach therefore goes beyond mere customer acquisition. It secures long-term partnerships and strengthens the relationship between agency and client.
What makes our approach special, despite its all-rounder nature, is its adaptability to the specific requirements of each agency. Based on existing CRM data and further sources of own and external data, our solution can be perfectly individualized and scaled. This means not only seamless integration of success factors, but also maximum effectiveness. Our solutions therefore not only break down stubborn sales barriers, but also save time and money. By increasing the quality of work and employee satisfaction, we create a win-win-win situation for agencies, employees and customers.
So in this article, we present a comprehensive revolution in the way creative agencies in particular can work more successfully. Now, our three-fold solution has the potential to transform the industry and the only better time to start was yesterday. Of course there is one catch with all these concepts: They rely on a fair amount of high-quality data. After all, the more high-quality data there is, the smoother and more precise our tools will run. But
Dr. Kay Stankov, Head of Data Science & AI, Ainovate GmbH
